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Religion. politics, marketing and numerology

Many fields have a popular face for the masses and an inner sanctum for the adept. This situation is most noticeable in the religions of the world. The true mysteries are reserved for those devotees who spend their lives in study and worship. The "religion" as taught to the masses may be a gross distortion of the teachings. Often, this dichotomy exists because a full understanding can only be acquired by a lifetime of intense effort.

In other cases the tenets of the faith are deliberately misrepresented as a means of manipulation and control by the hierarchy of whatever sect or denomination is making the presentation. New groups are formed by people who have a limited grasp of the magnitude of the belief. A human phenomenon is that those with the most limited understanding tend to become the most adamant in their beliefs.

You see this same effect in politics. People become polarized by party affiliation. This approach also extends to business and marketing. A highly recognized marketer propounds a theory. It becomes the truth about marketing, whether it works or not. Many inexperienced marketers will then copy this idea with frustrating results. The original marketer may be a true adept, but he nay have failed to include the key that made his system work. I am not even considering the many who merely parrot what someone else has said.

Yet, in all these areas, people continue to blindly follow. Anything that does not fall within the parameters of their belief is rejected. Their lives are limited by the lack of ability or willingness to explore outside that box. The minister or priest threatens dire afterlife consequences for those who get out of line. The politician presents warnings of impending doom for the country if his plan is not accepted. The marketer promises great riches with little effort if you will only follow his program.

Numerology is truly a power tool for business, but most business people are unwilling to explore this potential. They are rooted in traditional concepts. They would rather use hand tools because that is the method with which they are familiar. Those who do use it to good advantage (including some Fortune 500 companies) are secretive about it. Some are embarrassed; some fear that their customers would question their judgment; and some have a gross misconception of the basis for numerology.

In numerology, just as with religion, politics and marketing, there is a popular face for the masses and the knowledge of the adept. And, as in these other fields, the masses rate the field based upon the popular face. There is a good reason that actors have long sought out numerologists to choose a stage name. The right name change can propel him to the top. This benefit is not limited to the theater. Give your business the same advantage.

© 2006 Daniel R. Hardt

Life Path Numerology Center
Life Path Business Services
Web site http://www.lifepathnum.com 
mailto:dhardt@lifepathnum.com
"Bringing Numerology to Business"

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